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Socia Media Marketing Case Study for Footwear Brand


social media case study cover footwear brand

 

How Our Social Media Marketing Campaigns Helped This Footwear Brand To Grow Digitally

 

Another brand in our kitty is Titas Footwear. The social media management services of UrsDigitally, through its proficient efforts and team work, reinforced their online presence, so that they can enjoy all the benefits of social media marketing. To begin with, Titas Footwear is a regional brand, operational in Kolkata and its suburbs. From school shoes to footwear for adults, Titas owns a wide range of products at affordable pricing.


The Challenge

When Titas approached us, it was a budding brand, quite new to the industry. Therefore, it was a crucial challenge to create brand awareness online, establish Titas as a reliable shoemaker, generate business and most importantly, beat the existing competition. But our social media marketing firm took up this challenge with a lot of enthusiasm and confidence. This case study on social media marketing tells the story of a start-up branding making its establishment in the highly combative market.


Modus Operandi

Taking the client brief into account, our social media marketing strategy was designed through the following activities:

  • In-depth and thorough market research on competition.
  • Analyzingbrand’s strengths and weakness, the key-points and USP-s.
  • We took on their social channels and reached an extensive array of audience through campaigns on Facebook.
  • Strategizing the line of digital advertising that would make the whole lead generation more effective.
  • Creating awareness through digital videos.
  • Developed a catalogue based corporate website to capture all customer feedback.
  • Creating an automated system providing 100% response. Each customer’s query was responded through social media platforms, achieving massive customer satisfaction.
  • Ideated and managed the CSR activity of Titas, ‘Ek Jodi Juta’, helping the brand to gain enormous visibility to top level schools of Kolkata and its suburbs.
  • We also successfully handled the Franchise Management for the brand, reducing cost per conversion, dramatically.
  • Created Titas’s very own mascot ‘Chotu’.


The Impact

As a social media management company, we observed, the journey of more than 3 years has never been too easy or simple. But, our sense of achievement lies in the fact that all the set targets have been accomplished, in fact, the brand has grown out of expectations in a few aspects. On top of everything, our client is happy and they choose to be loyalwith us for all kinds of online and offline promotional exercises.


  • 300% increase in brand awareness.
  • Every customer feedback/query was entertained and resolved.
  • Over 70,000 followers and 40,000+ user engagement on average (Facebook)


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