The districts of West Bengal are developing with an equal verve as Kolkata. With rapid industrialization and greater employment opportunities, multifaceted English education is the need of the hour. Shemford, an international school started in Burdwan with the object of making children in the district, effortlessly English savvy, to meet the demands of the changing times. UrsDigitally, as a branding consultant of Shemford School affiliated with the CBSE curriculum, helped them widen their student base across the state. The above image shows a banner which was a part of our promotional campaign for Shemford. We strategically used the White background in the banner as it supports all colours. We also depicted prowess in choosing the right words in a limited space to attract more attention.