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Our Story


Mitul Das, CEO & Sales Director

A Techno Marketer with 16+ years of experience specializing on Business Strategy, Marketing and Technology (Service Oriented Architecture & Enterprise Architecture), Mitul brings to the table an unique flavour of ‘Business – Marketing’ alignment. Mitul has all through been involved in Practice / Organization Model Development and apart from creating the UrsDigitally business model from scratch as a cofounder Director Mitul has been instrumental in setting up the Enterprise Architecture Practice in PwC in his previous stint. (To Know More : https://in.linkedin.com/in/mituld)

ayesha hazra

Ayesha Hazra, Director & Head – Consulting & Technology Services

A Business Analyst, Retail Consulting Specialist and Program Manager Ayesha has got 18+ years of experience in Retail space. She owns the Technology  & Consulting  practice lines as a cofounder of UrsDigitally and has prior experience in handling large scale enterprise programs globally. Ayesha brings to the table comprehensive experience in "Retail Domain" along with "Product Strategy & Planning" and has lead several initiatives in conceiving business solutions for Retail Vertical. She has successfully lead delivery of  accounts like KPMG, IRIS Hospitals, Supreme, Touristor, Steel Junction. Ayesha has co-authored articles on 'SToRAI', the flagship publication of RAI on 'Adoption of analytics for Indian Retail SMEs'. Ayesha is an  Electrical Engineer from Jadavpur University and a management post graduate from SPJIMR. (To Know More: https://in.linkedin.com/in/ayeshahazra)


Amitava Bhattacharya: Director & Head - Marketing

A Digital Marketer by Passion & Profession Amitava  brings to the table an amalgamation of Digital  Strategy, User Design & Walkthrough and Channel Management for more than 16+ years. He specializes in running integrated lead generation campaigns with proven ROI. Under his leadership UrsDigitally Digital Marketing wing has taken a significant leap in a very small span and is responsible for Pan India brands like ZEE Bangla, Moustache, TITAS & Yoforia. In his erstwhile Avaatar he was working as an Instructional / interaction Designer and had developed several web based learning solutions for some of the most reputed companies in the world like Boeing, Emirates Airlines, Deloitte, Zap App, and Wipro. (To Know More: https://in.linkedin.com/in/surfryder)

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