One of the major challenges faced by prime time television is to get the viewership and TRP that will do justice to their content. Not only in the aspect of competition for prime time viewership, but also the ‘alike’ content, which floods the television medium. It is quite commonplace to see original content being overlooked by ‘filler’ contents with a better marketing ploy. Our challenge was to create that intrigue among the audience.
What We did
One of the key challenges faced by the channel was immense competition eating into their viewership. To make their content even more ‘likeable’ we created a multi-pronged funnelling to make people aware about the reality shows which catered to a responsive audience.
We took on social media to make sure that the channel’s content built up a good level of anticipation. We created a constant communication channel with the target audience and kept them engaged about the latest developments in the content series. To have the right impact we worked closely with the PR and communication team of the channel to bring a ‘live’ feel to our communications. People were engaged real time with the social pages with contest and other promotions running simultaneously.
What We achieved
One of the main cornerstones of our success was the unprecedented windfall of viewership. The TRPs ranked in the higher echelons and people in general were very communicative in digital media.
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