Content Marketing and Content - Led Marketing
The recent trends in content marketing speaks a lot about the why and how of it breaking the norms and myths giving completely a new definition altogether.
Coming to those trends later, Lets first understand when it comes to marketing, how content could generate ROI for your business.
Needless to say, that personal authority is the most important factor to be considered for the success of content marketing, there are factors that have become very crucial to generate ROI from the same.
Few factors quoting from FORBES and Content marketing Institute will make it more clear and justifiable –
- Documenting the content strategy
- Developing an audience persona
- Effective content which are produced by individuals who build their own platform and personal authority.
- Alternative method like live video content will emerge
- Paid content will also be in demand
- Spending on the content marketing are also expected to rise. So proper allocation of budget and regular monitoring of the same also becomes crucial to the success
- Proper choice of social media channels to be in sync with the content you produce
- Brand will measure aggregate value of online presence
Now, the question is when most of the companies are doing their own content strategy which content would you bank on to get the desired results?
Although it’s not so easy but maintaining a personal authority keeping in mind the above mentioned factors can do wonder. Let’s see how we do it.
- It’s understood that with time mobile first will become the norm. There is a gradual shift from desktop users browsing the net to mobile users which reflects an upward rising graph to its favour. Below is how the mobile users are using their device to browse –
We understand that there is a focus shift from SEO to social media and the proper selection of social platform with the content strategy in sync with it can do wonders alone
User expectations for the quality of content will soar high
It’s very important to create a customer experience out of the entire content strategy
- Browse Social Media
- Access News and Entertainment
- Research Products and Make Purchases
- Use Navigational Apps
- Communicate with Others
- View Visual Content Including Videos
- Post Comments and Reviews
Now when we know the pulse of the process to be followed, it becomes interesting to see the results delivering from the content strategy.
Here is how we help to achieve your goals through our content strategy
- First level analysis of your business
- Identification of your current online presence
- Identification of keywords relevant to your business
- Selecting the most appropriate channel to market your content
- Preparing the content strategy to roll out
- Since content is not only confined to write ups we also implement its various forms like GIFs, interactive info graphics, web series, and event live-streaming
- We help implementing the content technology solutions
- Tracking the success factor