The effectiveness of innovative advertising has the power, not only change the brand identity but also the brand perception. Strategic communications aimed at the contextual consumer with an adequate engaging content can inculcate the desired results. Innovation induced through proper market research and essential creative representations are the key factors in creating successful communication. Case in point, a Prominent commercial property of Kolkata. For obvious reasons, we can’t divulge the name of the client, so for argument’s sake we will call it, Prominent.
Our brief was starkly different from conventional mode of digital or print advertising. Our product was not tangible matter, but emotions. Our job was to create one thriving online facebook community of employees of different companies housed in Prominent. The job was well-complimented with innovative offline and on-site activities including inter-company contests and parties.
Our strategy was manifold.
At present, the Prominet’s Facebook page is a lively community of corporate souls, where they can go to engage in informal chit-chats, liven up their brain through riddles, get informed about the happenings in the building and also take part in contests. Thus we were able to summarise, that our dedicated group of multi-faceted individuals are well-enabled to handle any brief and any mode of advertising and turn the campaign into path-breaking success stories.
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