It’s not too long ago, communication, especially print media was all attuned to copy and images. Digital media followed suite, with prominent success, for quite some time. The new age of communication demanded more, much more interactivity to be precise. In comes video in its multitude of avatars and cousins like GIFs. Result? An experience of motions and sound which captivates and captures consumer attention like none other.
The ever-evolving demand of BORED human psyche
Human psyche is wired to get bored- quite frequently! It does not come as a surprise that digital communication is evolving seamlessly over the years to satiate the demand of the human psyche. Marketers, especially social marketers are increasingly coming to terms with the power of video marketing and for good reasons.
One of our recent works for a Leading footwear brand
Cultivating multiple senses at once
One of the major pluses for video is its capability to stimulate multiple sensations. Portrayal and conjuring of emotions becomes easy with videos and that is something marketers are using to the optimum. GIFs play an important role in spreading short/snappy stories which brands make use of optimally.
Another of our works for a Hospital Brand in Kolkata
Numbers that predict a video bandwagon
When it comes to marketing, nothing shows impact better than hard hitting statistics. Let’s discuss some markers which point to the fact that videos are here to rule and not fade away as a passing trend:
Given the statistics, it does not come as a surprise that a massive 69% of digital marketers are continually using videos/GIFs for branding and marketing purpose.
Animated GIF is a great way to tell your story in just a few frames. See more of our creative works here
We at Magne Consulting are a bunch of uber creative marketers. We specialize on out-of-the-box digital marketing to strategically position brands in a way that suits the business needs - be it branding, increasing offline / online footfall, lead generation, or anything that brings 360 degree growth to the business.
Contact us here, and give us just 30 minutes of your time to tell you how we can bring a lot of impact on your existing marketing campaigns.
About the Author
BeerAppan is one of our Larger Magnets, who loves his ‘hair’ more than anything in this whole world. Well Almost. Beer or Beer-iyani also do make to that coveted list. Besides his never ending love for Chicken, he is a die-hard lover of TAB and CAB (Ola). On a lighter note, he is a strong opposer of new age marketing, and demands brands to be anti-social! :)