The greatest gift of God is not cheese, Saturdays, the Google search bar, the boon of heaven or anything that you would have heard from pious sources. Undoubtedly the greatest gift of all is the covenant of friendship. Ask Jai and Veeru, Butch Cassidy and the Sundance Kid, Donald Trump and stupidity... well, you get the drift. Friendship transcends all! Of all the meaningless days we encounter on a daily basis, it is a pleasure to know that a day of the year is dedicated to this precious gift, a harbinger of life- Friendship.
No matter how old or young you are, you can never outgrow the feeling of friendship. This relationship alone holds such a vast emotional context in every person’s life. Guess what comes to the mind when you discover such a comforting truth?
Emotion sells on social media like the opening day tickets for a Rajnikanth’s blockbuster.
When it comes to digital marketing, such social observance days are perfect for promotion and marketing as it can easily help you gather brands recall.
This Friendship Day we did a few creative digital ads that aim to capture the moments that make life worthwhile. Like the Beatles famously said “We get by with a little help from our friends!”
On a Friendly Note!
The best thing about friendship is that anything goes! It is the most subtle and leeward scenes that make nostalgia, especially when we think about friendship. No matter which generation you are from, high school or college notes have been a major factor in forging great friendships. Designed for a brand dealing in education with majority of their followers (target audience) being students, this ad hits the right chords using nostalgia as the seed. Its emotional content helps to grasp the viewer’s attention and make an impact, thereby making way for a more impactful social media campaign ad.
The Comforting Resort!
From a key digital marketing point of view, it is almost always a primary goal to connect to the target audience with the least amount of complexity. Using emotional or sensitive content often helps you do that. Regardless of cast, colour, religion or creed, the feeling of friendship is that string of commonness that runs through every humans DNA. We as humans depend on friends where nothing else will work. It’s a feeling so strong that this social media ad for a popular resort seeks to drive mass ‘connect’ on a universal note.
Remember the famous ‘Chutki mein chipkaye’ advertisement for a famous adhesive brand. Well no matter how much you advertise, we all know what the world’s strongest adhesive is; It binds souls- Friendship! Ideated for a leading footwear brand this ad is fuelled by the ephemeral nature of camaraderie to successfully establish a great brand identity on social media.
Share a gulp, dude!
If your friend has never gulped down an entire bottle of soft drink under the promise that he’d only sip a bit, disown your friend right away. He is not your friend! An intricate part of every Indian’s life growing up we have all been pirates for soft drinks. This ad uses social relation and plural experience and high recall value to drive a branding campaign on social media.
It is Timeless!
We always have a friend who is never on time and yet tries his best to cover up his tracks. Using one of those nostalgic elements of everyday life, this social observance day post for Friendship Day, imagined for a watch brand seeks to use an elemental idea to drive home product, brand and emotional recall, all enclosed in a nutshell. A perfect recipe for Facebook marketing campaigns!
If you are a smoker you’d identify with this right away! How many friendships have begun, matured and become immortal around the simple act of sharing cigarettes or ‘counters’. Yes we know that tobacco cannot be publicly advertised, but as admen, we Ma (d) nets couldn’t just lose this opportunity to showcase our utopian dream of designing a creative for a tobacco brand. Trust me when I say it is our very own smoke able ‘Chyawanprash’.
We make great friends for brands that want to reach out on Social Media! If you are a brand or business who would like to take a gulp of my soft drink, or maybe share a ‘counter’ get in touch with us right away.