70 years since we embarked on our journey after our ‘tryst with destiny’, India still continues to throw surprises year after year. But one thing has been common ever since we started on our struggle to free ourselves from the Brits, back in 1857! Guess what?
No, we are not talking about the sky we share. We are talking about something greater. Something that can set you free! We are talking about campaigning.
The whole Indian Independence movement can be viewed as a master class in Campaign strategy and management. For instance the Sepoy mutiny, the ‘Simon Go Back’ Movement, the Dandi March among others, to the most influential campaign of any kind ever- the Satyagraha. Not only did these campaigns propel our struggle for independence by gathering mass appreciation but has gone ahead and become a philosophy of life.
Wait a minute. Are you out of your mind?
Think for a moment. Would it have been possible to achieve the independence with out a massive campaigning along with the mass movement? Possibly no!
Well. This blog is not to elaborate on the marketing strategy of the great indian independence movement.
Today's social landscape is scorching at a neckbreaking pace. As a marketer, it is extremely challenging to keep relevance, when trends last lesser than the next viral meme, or the passion of a person is veiled by a gorilla glass cover most hours a day!
Check out how we turned an emotionally viable social observance day like Independence Day to drive social media campaigns to improve brand persona.
Here are 4 creative ideas on Indian Independence Day that we would love to share.
Can’t Stop Walking
For a major footwear brand, we took the motif of the most famous walker ever- no not Johnnie! We are talking about Mahatma Gandhi whose self-led Dandi march against the British monopoly of salt is deeply embedded in Indian consciousness. As far as online marketing is concerned, mass consciousness in extremely important to fuel reach. That’s how you instil brand identity in a chaotic digital world!
70 years after independence, we still battle with the freedom we allow our children when it comes to dreaming. Come on, what’s childhood without the boon of fantasy. For a leading kids wear brand, we used the observance day to forward a message of encouragement in interest of kids. Using a girl-child in the visual hints slightly at the issue of discrimination towards girls in India- a major problem still and a topic widely discussed and shared on social media. This ad incorporates online reputation, branding, and social relevance all into a crisp creative.
The Book That Matters
For a leading brand in education, we often drive campaigns that have something or the other to do with reading and literacy. With Independence, came the greatest gift of this nation- The Constitution of India. But most of us have never read it. This ad evokes a general feeling of picking up the constitution to read and know how our nation really works. With high social relevance and powerful thought, this ad sets the tone to drive mass interest on social media for a higher brand recall!
The String That Binds Us All
Imagined for a brand of detergent this ad borrows a line from the bard, Rabindranath Tagore’s famous patriotic song; a copy which translates into English as “the string that attaches all lives together”. With a message that subtly reminds us of our gift of freedom and democracy, this creative is designed to target the Bengali audience. This song is part of every Bengali’s emotion and using emotionally driven material with high mass appreciation is the way to go if you are planning to stand out on social media.
We’ve spoken a lot about independence and the boons of freedom. So feel free to get in touch with us right away if you are still looking to crack the ‘digital marketing’ code!