The ideating process for Social Media Ads is fun! Unlike regular campaigns, Social Media Marketing involves a plethora of mediums which govern the way you approach the creation process. If you already haven’t heard it, simply posting your ads online, especially on Social Media will not work a bit. There are a million different fishes in the digital sea, but the audience wants sausage for dinner! So how do you reach out to more people and gain their attention for you to increase your brand recall value online?
Catch on to trending topics (not as easy as one would think!) and include it in your ad creative or use Social Observance Days (not easy either) as your catapult! For Raksha Bandhan, our ‘Ma(d)nets’, fresh out of the Independence Day Campaigning oven, set out to ideate ads for various brands for Raksha Bandhan- a festival which celebrates the bond between a brother and sister!Keep reading