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Blog on Growth hacking - Marketing & Design

Online Retail Marketing Strategy

How to Boost Your Retail Business Significantly With a Digital Strategy

As a retail consultant, your life and times revolve around jargons! Upon reading an article recently on Click and Collect in a leading daily, I had taken it to be a new addition to the large heap of jibes or buzzwords, typical to retail. A number of terms like Customised Shopping Experience, Omni-channel retailing, Crowd-sourcing, and online retail marketing have been sending ripples across all marquee retail events worldwide, where each person, be it the retail marketing companies, manufacturers or retailers have been painstakingly and proudly explaining each such Retagons to goggle-eyed audiences. Yes! A personal addition, Retagon (Retail+ Jargon) is my contribution to the never ending list of retail marketing vernacular.

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10 Little Known START-UP Lessons You Could Actually Learn From GAME OF THRONES

Daenerys Targaryen’s is the ideal start-up model. From a feeble and timid teenager, struck in a loveless arranged marriage, not only does she grow to conquer the hearts of her Khalassar but also buys a team of slaves, trains them to fight, provides them emotional and political security, listens to their woes and emerges as a mother figure to them, only with the strength of 3 dragons. She is also humble and open to advice from lowly people such as Daario. It is equally important for a start-up entrepreneur to provide professional security and bonuses to his staff and have a multi-skilled team with a diverse background on board. He must also be ready to address the grievances of his staff, with effective human resource mechanism.

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11 Lessons Entrepreneurs Must Learn From The Friendly Phuchka-Wallah

Think Kolkata, think Street Food. In fact, the influence of street food is so entrenching on the culture of Kolkata that the chief minister calls fritter frying as a prominent industry of the city. Amidst all the interesting things to eat in the alluring streets of Kolkata, one thing you cannot ignore is Kolkata’s palpable ‘phuchka’ or as the world calls it ‘golgappa’-crispy, superlight and crunchy globules of wheat filled with a delectable boiled potato filling, you will barely find a soul in the city, who has not been charmed by its sheer enticement.

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