• 9830897683
  • reachus@ursdigitally.com

Blog on Growth hacking - Marketing & Design


ursdigitally speakers at engage digital marketing conference

Insights From Engage 2018 - East Indias Largest Digital marketing Conference

Digital Intelligence—the future of the world run by the two digits (0 and 1) and the key to further human advancement. That was exactly the topic on which the industry’s best minds, veterans, luminaries, enthusiasts, agencies, entrepreneurs, and students plunged in together for a gruelling, engaging, and highly interactive session at PRSI Engage Digital Summit on 20th August, 2018. Famed as the largest digital conference in all of East India, needless to say, the summit at ITC Sonar, Kolkata was a grand success and opened new doors of knowledge for all.

 Keep reading

satire comedy video on current affairs, politics, bollywood

Our Side Project - A Comedy Spoof series on Bollywood, Politics, and Current affairs

Creativity is intelligence having fun”- Albert Einstein

When your team is a full of uber creative young bunch of free souls, a non-stop flow of creative juice is bound to flow around, and you can expect some fun projects popping out time to time. We love to ideate on side projects beyond the realms of client works, and try a little-out-of-the-box experimentation with our own branding. There is a lot of fun in this. From ideation to storytelling, writing dialogues, conducting internal auditions, recordings, and what NOT!

 Keep reading

marketoon cartoon based digital marketing trends and news

[Marketoons] 4 Digital Marketing Trends That Will Impact Your Business in 2018

Being one of the die-hard patrons of the Digital marketing industry in India, I try to keep myself abreast with all the latest happenings in the digital world. But with so much of latest developments, and so little time in our hands, we tend to miss a few significant ones out. This made me think, why should any digital enthusiast miss out on any of the latest digital marketing trends? And that, folks, prompted me to start with this series (of blogs) that will not just keep you updated on the recent trends in marketing but also tickle your funny bone a bit. After all, we all need a little dose of humour in our daily grind, right?

 Keep reading

bots impact on digital marketing

How Bots Are Going To Make Huge Impact on Digital Marketing

Recently I came across a jokebot on twitter that made me go LOL. The bot responds to your request for jokes and sends one. Though most of them were known ones, I kind of enjoyed the interactions. Enthused with the success of playing with a bot, I tried Google’s ALO which also offers an AI driven interface where you can demand almost anything from the bot – joke, facts, trvia, weather and what not. Since then I got addicted to it and spend at least 15-20 minutes every day playing with it.

 Keep reading

life lessons digital marketer cover

4 Most Valuable Lessons Every Digital Marketer Should Learn

How many times have you been a victim of expectations? As a marketer, several times we guess. Our experience tells us, we must not take criticisms too heavily on our souls. In a job, every phase is equally important. One fine mistake and you lose your client’s confidence. A spine-chilling mail appears in your inbox listing your drawbacks. A pretty bad day at office, we understand.

 Keep reading

sprots fsm digital media recognition kolkata

UrsDigitally Made its Sports Debut at The Fanattic Sports Museum

29th January, 2017 – mark the date! For Ecospace Business Park, Rajarhat got completely star-studded on the grand inauguration of Fanattic Sports Museum, an initiative by renowned sports journalist Boria Majumdar, backed by industrialist Harshvardhan Neotia and Digitally partnered by UrsDigitally. We are talking about no Bollywood connection, but it was the real-life superstars from field who were present at the gala opening. Built within the Neotia property, the museum owes to Majumdar for his invaluable contribution from his personal collection. A press conference was held to welcome the little master Sachin Tendulkar, our very own Sourav Ganguly, the gold shooter Avinav Bindra, Paralympic champions Deepa Malik and Devendra Jhajharia in the presence of Boria Majumdar, business magnets Harsh Neotia and Sanjeev Goenka. Mir was in charge to anchor the entire event that went sensationally smooth; moreover, representatives of UrsDigitally were also present on special invitation.

 Keep reading

carpediem-iimc-deisgn-partner-kolkata-ursdigitally

Hitting the Floor with IIMC Fest - CARPEDIEM – Biggest College Carnival of the Time

What’s a Carpe Diem? A word from Latin origin, suggesting ‘seize the day’ – make the most out of the present time for the future is a mystery. Apart from the literary clarification CARPEDIEM is the biggest festival organized by IIM that rocked the collage podium from 27th to 29th January, officially partnering with UrsDigitally. CARPEDIEM was buzzing its campus around with participations from some of the most prestigious institutes of India, like the IITs, the IIMs, NITs, Delhi University, Calcutta University and other reputed B-schools and colleges. CARPEDIEM is the platform to showcase talent in music, dance, quizzing, adventure sports, creativity, theater and literary events. UrsDigitally, however, was lucky enough to make a wild card entry to the event.

 Keep reading

Funny video series on lord shiva and durga

This Animated Funny Video Series Has Gone Insanely Viral on Social Media

As a full service digital agency, We have created close to 7500 social media communications including ads, illustrations, cartoons, animated gifs; 40000+ words of content in the form of blogs, ad copies; and close to 50+ videos for a vast range of brands in the last three years. We spent thousands of hours to understand what works on the digital landscape and what not. We did many successful social media campaigns and lead generation campaigns online in the recent past, and some not so successful ones. Hit and miss are part of us just like any digital marketing agency in India and the rest of the world. But, this hard nut, crazy video campaign went a bit too far!

 Keep reading

durga pujo 2016 cover

How We Achieved 700% Growth on Social Media During Durga Puja

As a digital marketing agency, festive seasons - specially Durga Puja - present huge opportunuties for strong brand recall if done right. With a properly executed strategy, we can achieve huge engagement and success for fraction of a cost of traditional advertising budget. As the greatest carnival in the world comes closer, we prepare to go off to celebrate with nears and dears, pomp and show. But in such times of madness, how do brands stand out from the chaos to bring attention of the revellers towards their brand, especially on Digital Media. We did it for us. We did it for them. We could do it for you too! How?

 Keep reading

facebook campaign for world tourism day

Facebook Tourism: These Creative Ads Will Rock You

Love travelling? Well, who doesn’t? But travelling isn’t cheap and well for professionals, there’s hardly any time. As per recent findings, Travel companies spend a huge budget on social media campaigns to attract the prospective travellers across the world. These days you can actually travel the world without any documents or money! As usual, our digital playground for virtual brands - Classyfrieds got some interesting takes on imaginary Facebook ads that position their brand ethos on World Tourism Day.

 Keep reading

international peace day cover

‘Peace’ing off Social Media with these thought provoking ads!

A day after the Uri attack, Facebook was abuzz with #UriAttack to voice their opinion against the rampage that was wrought at an Indian Army base in Jammu and Kashmir. A few months back there was the Pathankot attack. And guess what? There were commentary eruptions on Facebook. Kashmir curfew, War against ISIS, Dalit confrontations and more! The world is dripping in violence and one place knows it best- Facebook! The quest for peace is alive and kicking! On International Peace Day, we try and figure out ways to hack attention on Facebook to spread the message of peace in an unadulterated way. How? Well the secrets are out now....

 Keep reading

democracy chocolate day cover

Democracy in Every Bite: Ad Creatives that took Social Media by storm this World Chocolate Day and International Democracy Day

With over 2.34 billion people active on Social Media, the demographical correlation of marketing strategies have swiftly changed in very little time over the past few years. You must’ve already heard that if Facebook was a country, it would be the third most populated country in the world. Imagined as a nation, Facebook is definitely democratic in nature. We already know how free opinion and choice is online on Facebook. Brands and businesses are already catching on to the boons of such a powerful mass marketing medium. Speaking of democracy and Facebook, 16th September 2016 is celebrated worldwide as International Democracy Day. It is most definitely an important observance day. For businesses and brands these observance days are a great way to reach out to a diverse TG through Facebook posts to drive brand visibility and brand recall value through engagement very quickly and without a pocket-heavy marketing budget.

 Keep reading

world literacy day blog cover

Literally, its war: How brands joined the movement against illiteracy on Social Media!

Marketing for a brand or business online is not as easy as it sounds when someone explains it. It’s almost like Buddha’s quest to Nirvana- a transcendental affair! But thanks to the ever changing digital ecosystems that is geared towards a better customer experience, each day us marketers are presented with new challenges. Challenges are good! It makes us marketers vigilant and focused! Voila! We improve each day. The World has over 7.4 billion people and over 3.6 billion of them use the internet on a daily basis. That’s almost about 50 % of the world population. That solely should tell you about the massive marketing potential it has. But while it has made it easy to reach out to your TG, marketing exercises aren’t as straight cut as it was before the internet found Social Media. It’s way more dynamic these days.

 Keep reading

teachers day blog cover

Meet the Greatest Teacher Ever - and Youngest Too!

Teachers are a weird lot. When you are young, in school, raging with curiosity and the tendency to break free, the most irritating person you could ever fathom was the teacher; not the nosy relative you never meet except for family occasions. But you start understanding how much you owe to the ‘boring’ and ‘irritating’ sir or madam often when it is too late. Not that all teachers are great, but most do have an everlasting impact on life. September 5th of each year is celebrated as Teacher’s Day of India commemorating the birth anniversary of Dr. S. Radhakrishnan.

 Keep reading

digital-marketing-facts

If You Are into Digital Marketing, Then You Must Avoid These

The Digital Age has reached its prodigal adolescence. Puberty was way back when Facebook took over our lives and now finally, the digital age has popped its cherry with the advent of the glorious medium called Digital Marketing. This is the trending buzzword of the year. Every brand, from shoe makers to Schumacher, is delving deep into the marketing manhole of the digital media. But why is it so important? Firstly every bloody person is on the net. We are chatting with the person sitting next to us on Facebook, updating our DP to proclaim our happiness and declaring revolution on the social media. So, to be visible, to be recalled or to create the brand identity, digital marketing is the way. But we should keep in mind that is major NO NOs in Digital Marketing. Keeping these in mind can decide the fate of your digital campaign.

 Keep reading

Official Partners of :