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Blog on Growth hacking - Marketing & Design


social media guide for real estate

How Your Real Estate Business Can Gain Quality Leads Through Social Media Marketing

Business in 2017 is no longer bound in the suit and briefcase. As a business owner, your wisdom is measured by your digitality. And the domain of real estate is no exception. Social media marketing is the recent hot favorite of real estate owners as it is not only cost effective but very much measurable too. These Social Media Strategies helped our Real Estate Clients improve lead qualities by almost 100%! This social media guide should help the real estate developers who want to generate quality leads online.

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life lessons digital marketer cover

4 Most Valuable Lessons Every Digital Marketer Should Learn

How many times have you been a victim of expectations? As a marketer, several times we guess. Our experience tells us, we must not take criticisms too heavily on our souls. In a job, every phase is equally important. One fine mistake and you lose your client’s confidence. A spine-chilling mail appears in your inbox listing your drawbacks. A pretty bad day at office, we understand.

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huntage event cover

How We Did Live Social Media Coverage for Huntage Car Rally

Who is your first love in life? To some, it’s cars. And when cars are linked with heritage and mystery – it gets a name – Huntage. The heritage car rally Huntage had its 6th season recently. The event was partnered by our digital media house, UrsDigitally. This exceptional car rally event was conceptualized and organized by Voiceworx and has some prominent name as sponsors including Servo Indian Oil, The Telegraph, Eco vista. 91.9 Friends FM was its radio partner. The heritage car rally took place on 26th March, 2017.

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sprots fsm digital media recognition kolkata

UrsDigitally Made its Sports Debut at The Fanattic Sports Museum

29th January, 2017 – mark the date! For Ecospace Business Park, Rajarhat got completely star-studded on the grand inauguration of Fanattic Sports Museum, an initiative by renowned sports journalist Boria Majumdar, backed by industrialist Harshvardhan Neotia and Digitally partnered by UrsDigitally. We are talking about no Bollywood connection, but it was the real-life superstars from field who were present at the gala opening. Built within the Neotia property, the museum owes to Majumdar for his invaluable contribution from his personal collection. A press conference was held to welcome the little master Sachin Tendulkar, our very own Sourav Ganguly, the gold shooter Avinav Bindra, Paralympic champions Deepa Malik and Devendra Jhajharia in the presence of Boria Majumdar, business magnets Harsh Neotia and Sanjeev Goenka. Mir was in charge to anchor the entire event that went sensationally smooth; moreover, representatives of UrsDigitally were also present on special invitation.

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hd5 digital partner kolkata ursdigitally

UrsDigitally proud to do social media coverage for Himalayan Car Rally Season 5

Enough of your pc and mobile gaming. It’s time you catch up some live action, get some real sweat and dust. Theseason5 of the JK Tyre Himalayan Drive, presented by Biswa Bangla &organized by Just Sportz in association with Department of Tourism, Government of West Bengal is the only Time-Speed-Distance Rally of its kind in India. UrsDigitally has been its proud online partner and was responsible for creating the rally-reach at the farthest corners of the world. This year, the JK Tyre Himalayan Drive 5 was a tri-nation affair involving Nepal & Bhutan. It was ceremoniously flagged off by the Commissioner of Police, Siliguri, C. S Lepcha in presence of all the stakeholders of the event from Siliguri City Centre, on 25th of February. Zooming through the North Bengal’s lush greenery, Bhutan’s mountainous roads and picturesque locations of Nepal, the main motto of this rally was to promote motorsport & showcasing the immense tourism potential of North Bengal.

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Hitting the Floor with IIMC Fest - CARPEDIEM – Biggest College Carnival of the Time

What’s a Carpe Diem? A word from Latin origin, suggesting ‘seize the day’ – make the most out of the present time for the future is a mystery. Apart from the literary clarification CARPEDIEM is the biggest festival organized by IIM that rocked the collage podium from 27th to 29th January, officially partnering with UrsDigitally. CARPEDIEM was buzzing its campus around with participations from some of the most prestigious institutes of India, like the IITs, the IIMs, NITs, Delhi University, Calcutta University and other reputed B-schools and colleges. CARPEDIEM is the platform to showcase talent in music, dance, quizzing, adventure sports, creativity, theater and literary events. UrsDigitally, however, was lucky enough to make a wild card entry to the event.

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blog magne consulting acquired by max mobility

Magne Consulting Acquired by MaxMobility - To be Rebranded as Urs Digitally

Today, we are excited to share a great news!! UrsDigitally has been acquired by MaxMobility (A leading provider of Mobility and Web based products and services with clients ranging from fortune 100 companies to start-ups. MaxMobility products and services have transformed 200+ businesses for over a decade. This reflects in their existing association with industry stalwarts like Coca-Cola, TATA DoCoMo, Bharti Airtel, Spencers’ etc. to name a few). Magne Consulting will gradually be re-branded as UrsDigitally – the existing digital arm of Max Mobility. UrsDigitally is already serving the digital media needs of the Ambuja Neotia Group, Taaza TV, The Ffort Raichak, The Indian Tea Association, Arya Realty, Purti Group, Friends of Tribal Society and more. We believe this association will become a game changer in the digital space for everyone concerned.

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Funny video series on lord shiva and durga

This Animated Funny Video Series Has Gone Insanely Viral on Social Media

As a full service digital agency, We have created close to 7500 social media communications including ads, illustrations, cartoons, animated gifs; 40000+ words of content in the form of blogs, ad copies; and close to 50+ videos for a vast range of brands in the last three years. We spent thousands of hours to understand what works on the digital landscape and what not. We did many successful social media campaigns and lead generation campaigns online in the recent past, and some not so successful ones. Hit and miss are part of us just like any digital marketing agency in India and the rest of the world. But, this hard nut, crazy video campaign went a bit too far!

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durga pujo 2016 cover

How We Achieved 700% Growth on Social Media During Durga Puja

As a digital marketing agency, festive seasons - specially Durga Puja - present huge opportunuties for strong brand recall if done right. With a properly executed strategy, we can achieve huge engagement and success for fraction of a cost of traditional advertising budget. As the greatest carnival in the world comes closer, we prepare to go off to celebrate with nears and dears, pomp and show. But in such times of madness, how do brands stand out from the chaos to bring attention of the revellers towards their brand, especially on Digital Media. We did it for us. We did it for them. We could do it for you too! How?

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facebook campaign for world tourism day

Facebook Tourism: These Creative Ads Will Rock You

Love travelling? Well, who doesn’t? But travelling isn’t cheap and well for professionals, there’s hardly any time. As per recent findings, Travel companies spend a huge budget on social media campaigns to attract the prospective travellers across the world. These days you can actually travel the world without any documents or money! As usual, our digital playground for virtual brands - Classyfrieds got some interesting takes on imaginary Facebook ads that position their brand ethos on World Tourism Day.

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international peace day cover

‘Peace’ing off Social Media with these thought provoking ads!

A day after the Uri attack, Facebook was abuzz with #UriAttack to voice their opinion against the rampage that was wrought at an Indian Army base in Jammu and Kashmir. A few months back there was the Pathankot attack. And guess what? There were commentary eruptions on Facebook. Kashmir curfew, War against ISIS, Dalit confrontations and more! The world is dripping in violence and one place knows it best- Facebook! The quest for peace is alive and kicking! On International Peace Day, we try and figure out ways to hack attention on Facebook to spread the message of peace in an unadulterated way. How? Well the secrets are out now....

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democracy chocolate day cover

Democracy in Every Bite: Ad Creatives that took Social Media by storm this World Chocolate Day and International Democracy Day

With over 2.34 billion people active on Social Media, the demographical correlation of marketing strategies have swiftly changed in very little time over the past few years. You must’ve already heard that if Facebook was a country, it would be the third most populated country in the world. Imagined as a nation, Facebook is definitely democratic in nature. We already know how free opinion and choice is online on Facebook. Brands and businesses are already catching on to the boons of such a powerful mass marketing medium. Speaking of democracy and Facebook, 16th September 2016 is celebrated worldwide as International Democracy Day. It is most definitely an important observance day. For businesses and brands these observance days are a great way to reach out to a diverse TG through Facebook posts to drive brand visibility and brand recall value through engagement very quickly and without a pocket-heavy marketing budget.

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world literacy day blog cover

Literally, its war: How brands joined the movement against illiteracy on Social Media!

Marketing for a brand or business online is not as easy as it sounds when someone explains it. It’s almost like Buddha’s quest to Nirvana- a transcendental affair! But thanks to the ever changing digital ecosystems that is geared towards a better customer experience, each day us marketers are presented with new challenges. Challenges are good! It makes us marketers vigilant and focused! Voila! We improve each day. The World has over 7.4 billion people and over 3.6 billion of them use the internet on a daily basis. That’s almost about 50 % of the world population. That solely should tell you about the massive marketing potential it has. But while it has made it easy to reach out to your TG, marketing exercises aren’t as straight cut as it was before the internet found Social Media. It’s way more dynamic these days.

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teachers day blog cover

Meet the Greatest Teacher Ever - and Youngest Too!

Teachers are a weird lot. When you are young, in school, raging with curiosity and the tendency to break free, the most irritating person you could ever fathom was the teacher; not the nosy relative you never meet except for family occasions. But you start understanding how much you owe to the ‘boring’ and ‘irritating’ sir or madam often when it is too late. Not that all teachers are great, but most do have an everlasting impact on life. September 5th of each year is celebrated as Teacher’s Day of India commemorating the birth anniversary of Dr. S. Radhakrishnan.

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digital-marketing-facts

If You Are into Digital Marketing, Then You Must Avoid These

The Digital Age has reached its prodigal adolescence. Puberty was way back when Facebook took over our lives and now finally, the digital age has popped its cherry with the advent of the glorious medium called Digital Marketing. This is the trending buzzword of the year. Every brand, from shoe makers to Schumacher, is delving deep into the marketing manhole of the digital media. But why is it so important? Firstly every bloody person is on the net. We are chatting with the person sitting next to us on Facebook, updating our DP to proclaim our happiness and declaring revolution on the social media. So, to be visible, to be recalled or to create the brand identity, digital marketing is the way. But we should keep in mind that is major NO NOs in Digital Marketing. Keeping these in mind can decide the fate of your digital campaign.

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